1. Membership
2. Account
3. Payment
4. Assessment

Choose your lane.

Every plan includes the full HBF system — programs, video library, daily accountability and progress tracking. What changes is how much coach you get, and every plan tells you exactly how much that is.

Your pick

HBF Core Program

The complete HBF System™ at its foundation: structured 16-week training, nutrition framework, weekly check-ins.

$299/ month

Month to month. Cancel any time.

Coach access

Your HBF coach: weekly check-ins, direct messaging and 2 Personalized Exercise Form Reviews Per Month

Build My Meal Plan — your meals, every portion worked out
16-week structured program
Custom training schedule
Nutrition framework
Weekly check-ins
Progress tracking system
Home or gym adaptable
Beginner to advanced

Apply to work with the HBF team

Create your account, then a short assessment so the HBF team can see what you's working with. Already have one?

HBF Premium Program

Everything in Core, plus priority coaching access, advanced tracking metrics and bi-weekly plan adjustments.

$399/ month

Month to month. Cancel any time.

Coach access

Priority coaching access, bi-weekly plan adjustments and Unlimited Personalized Exercise Form Reviews

Everything in Core
Meal plan built for you by your coach — log each meal with a tap
Priority coaching access
Advanced tracking metrics — AI Fitness Assessments
Bi-weekly plan adjustments
Nutrition deep-dive sessions
Equipment recommendations
Medical add-on eligible (BodyFatMeds.com, a separate platform)

Apply to work with the HBF team

Create your account, then a short assessment so the HBF team can see what you's working with. Already have one?

Can't afford coaching right now?FitFund — sponsored coaching paid for by local businesses and people who want to help. Apply for a spot, or sponsor someone.FitFund

Join the waitlist

Checkout isn't live yet. Leave your details and we'll let you in as soon as it is.

What's included

Coach access first — it's the only thing that really changes between plans.

Feature comparison across HBF plans
Feature	Core	Premium
Coach access	Your HBF coach: weekly check-ins, direct messaging and 2 Personalized Exercise Form Reviews Per Month	Priority coaching access, bi-weekly plan adjustments and Unlimited Personalized Exercise Form Reviews
Structured HBF programs
Exercise video library
Daily check-ins & HBF Score
Progress tracking, photos & PRs
Streaks, badges & challenges
Recovery Zone
Education Hub
Personalized programming
Custom nutrition targets
Weekly check-ins reviewed by a coach
Direct coach messaging
Personalized Exercise Form Review	2 Per Month	Unlimited
Priority coach responses
Free trial
Per month	$299	$399

Have a promo, referral or ambassador code? Enter it at checkout — there's a code field on the payment page.

Before you train: every member accepts the liability waiver and should clear exercise with a physician.

Billing questions

The things you should know before you join.

When am I charged?

Plans bill monthly on the day you join and renew automatically until you cancel. Every charge shows up on your card as HBF.

Can I cancel?

Yes — everything is cancel-anytime. Cancel from Settings → Billing; give us at least 7 days' notice before your renewal date so the next charge doesn't run. You keep full access through the period you've already paid for.

Do you give refunds?

No. Payments are non-refundable, including partial months and unused time. The HBF results guarantee is separate: follow the system and if you don't reach a healthy body fat range, we keep coaching you at no extra cost until you do.

Can I switch plans later?

Anytime. Upgrade and the new tier starts immediately; downgrade and it takes effect at the end of your current billing period. Both are handled from Settings → Billing.

What about the guides and packs in the store?

Those are separate one-off buys in the member store — pay once, own them forever, no subscription attached.

Promo, referral or ambassador code?

Enter it at checkout — there's a promo code field on the Stripe payment page. Referral and ambassador codes work the same way.

Do I have to sign anything?

Every member accepts the HBF liability waiver before training, and we strongly recommend clearing exercise with your physician first. Read the liability waiver.