Privacy policy
What we collect, why we collect it, and what we never do with it.
Last updated November 2026
Healthy Body Fat (HBF) (“HBF”, “we”, “us”) runs the HBF coaching platform. This policy explains what information we collect when you use it, how we use that information, and the choices you have.
Information you give us
- Account details — your name, email address and password (stored only as a secure hash).
- Assessment and profile details — age, sex, height, weight, goal weight, experience level, goals, activity, training days, equipment, injuries or limitations, dietary restrictions and nutrition habits. Some of this is health-related information you choose to share so that we can coach you.
- Training and accountability data — workouts, sets, reps, weights, check-ins, steps, water, cardio, sleep, weekly check-in answers, body measurements and personal records.
- Photos and video — progress photos and form-review videos you upload.
- Messages — what you send to your coach inside the platform.
Information collected automatically
- A session cookie so you stay signed in, plus basic device/browser information for security.
- Product events (for example: signed up, completed a workout, submitted a form review) used to understand engagement and improve the platform.
Payments
Memberships are processed by Stripe. Card numbers never touch our servers — we store only a Stripe customer reference, your subscription status, tier and renewal date. Stripe's handling of your payment data is governed by Stripe's own privacy policy.
How we use your information
- To build your program, calculate your nutrition targets and personalize your daily plan.
- To let your coach review your progress, answer your check-ins and give you form feedback.
- To send the notifications you've opted into — workout reminders, check-in reminders, coach replies and account or billing notices.
- To run and secure the platform, prevent abuse, and meet our legal and accounting obligations.
We do not sell your personal information, and we do not use your progress photos or videos in marketing unless you give us separate, written permission.
Who can see what
- Your coach and HBF administrators can see your profile, training data, check-ins, photos and form-review videos — that's the coaching.
- Other members never see your data. Community features only show what you choose to post.
- Service providers process data on our behalf: hosting and database, file storage, email delivery and Stripe for payments. They are bound to use it only to provide those services.
- We may disclose information if the law requires it, or to protect someone's safety.
Photos, video and storage
Progress photos and form-review videos are stored in private storage and served through short-lived, signed links — they are not publicly browsable. You can delete a photo or video from your account at any time.
Text messages and phone notifications
If you add your mobile number in Settings and agree to text reminders, we use it only to text you HBF reminders — check-ins, workouts, coaching sessions and messages from your coach — through our texting provider, Twilio. Up to 3 reminder texts a day; message and data rates may apply. Reply STOP to any text to stop them, or HELP for help, and you can turn texts off in Settings at any time. We never sell or share your mobile number or your text opt-in with anyone for their marketing.
Banner notifications on your phone or computer are sent only if you turn them on for that device, and you can turn them off in Settings or in your device's notification settings.
Keeping and deleting your data
We keep your data while your account is active so your history and progress stay intact. Ask us to delete your account and we'll remove your personal data within 30 days, except records we must keep for tax or legal reasons. Email info@healthybodyfat.com to request an export or deletion.
Your choices
- Update your profile and notification preferences any time in Settings.
- Turn off email, text or banner notifications without losing in-app notifications.
- Request a copy of your data, a correction, or deletion.
Security
Passwords are hashed, integration secrets are encrypted at rest, sessions are httpOnly cookies, and private files require signed URLs. No system is perfect — if we ever become aware of a breach affecting your data, we'll tell you.
Age
HBF is for adults 18 and over. Members under 18 need a parent or guardian to set up and supervise the account.
Changes
If we update this policy we'll change the date at the top and, for anything significant, tell you in the app.
Contact
Healthy Body Fat (HBF) · info@healthybodyfat.com · (470) 485-2550
info@healthybodyfat.com · (470) 485-2550
See also our terms of service and liability waiver.